award-winning eyeshadow and makeup primer

"Award-winning primer: Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant colors without creasing, and eyeshadow looks that last all day.
Prevents creasing and fading: formulated with polymer technology, this can't-live-without beauty essential serves as the perfect eye makeup primer to keep eyeshadow and eyeliner from creasing and fading.
Like magic: this nude eye primer cream dries invisibly to prep for the perfect bold or natural look on all skin tones, skin types and eye shapes. Our vegan, animal cruelty-free, paraben-free formula is ideal for oily lids and crepey skin around the eyes.
Pro tip: mix with your favorite eyeshadow or 24/7 glide-on pencil for customized crease-free cream shadows and liners. Eyeshadow primer potion intensifies the look of metallic, shimmer, matte and glitter eyeshadows.
Primer time: a little goes a long way. Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
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